The processing power inside computer chips doubles every 18 months. That is how fast technology is advancing. The display industry is not left far behind. By investing in ‘fit-for-purpose’ digital signage displays, you can make great savings and reinvest them towards the better technology and content that will be available in the future.

optimize roi

This is not a supposition, it is a fact – every two to three years, and display systems will be more efficient in power consumption, with higher resolutions and brighter and lighter displays. With these improvements, companies will be able to get digital signage solutions that are better suited, faster and cheaper for their applications. Consumers will have their pick when it comes to choosing their digital signage solutions.

You already know to get top free digital signage templates to cut on costs for instance. But what about the hardware? How can you get your digital signage solution now, and guarantee a better ROI for your choice? The following are investments that won’t get you there:

  1. Extended lifetime screens

If you have the money, you would want to spend it on the best that can be bought, right? However, the disadvantage of long screen lifetimes is that you pay more for features you probably do not need. Because you pay more, you’ll want to retain them longer in order to justify the expense on them, even when the market has something much better.

The result is that your users are stuck in old technology with limited usefulness given the technology that’s out there. You won’t be able to take advantage of what’s on offer in terms of better power consumption, greater contrast, higher resolutions, and faster rates for screen refresh, slimmer profiles, lighter weights and higher pixel density among others.

  1. Higher brightness

The jury is still out on the effects of screen brightness when it comes to digital signage displays. However, one thing is certain: you cannot just consider higher brightness as a priority without considering its context. Context depends on other aspects such as distance and angle of viewing, placement of screen (indoors or outdoors), contract ration, screen reflectiveness and the color and motion of content displayed.

By choosing higher brightness with no regard to these factors, you increase power consumption, generate more heat leading to reduced life expectancy of your screens.

  1. Metal vs. plastic chasses

Unless you commercial display is on a public area prone to tampering and damage, having a metal chassis is an unnecessary expense. For instance, billboards within office premises and quick-serve restaurant menus do not need metal chasses, plastic ones will do just fine and cut the cost.

Driving the costs low while supporting innovation

The idea of fit-for-purpose displays is to get what you need, and no more for the time being. Because the lifespan of technology is so short, spending less will mean losing less when what you have becomes obsolete and you have to invest in new displays.

For instance, if a screen will be indoors, you do not need to incur the cost of an extra-bright commercial display. If the system needs a single video source, multiple input or output displays are an unnecessary expense.

There is no need for you to spend more on extra features that you will not need, or do not need as yet. This will make you digital signage display an unpleasant expense, when it should make your life easier.

To maximize your ROI in the world of digital signage, design your hardware just the way you do software: exactly what you need now, no more. Do not buy now what you will need in two years. They will be better things to buy two years from now.


John Lidel is renowned in the digital signage industry. For more information on implementing digital signage solutions or getting top free digital signage, click the link.