“It’s not how much money you make, but how much money you keep…”
That’s how NY Times Bestselling Rich Dad Poor Dad author Robert Kiyosaki addressed a common fallacy connected to money. It was the fallacy of focusing on revenue at the expense of cashflow and profit. But truth be told, the same could be said of file sharing online.
Every single minute, the worldwide web receives a mind-boggling amount of data shared by over 2.1 billion people online. Every minute:
- YouTube users upload 48 hours of video
- Apple receives about 47,000 app downloads
- Twitter users send over 100,000 tweets
- Consumers spend $272,070 on making purchases from websites
- Google receives over 2 million search queries
- Email users send 204,166,667 messages
These statistics are virtual snapshots of the behemoth $16.1 billion market for big data. And with the accelerating adoption of the Internet of Things, self-driving cars (aka “autos”), droid deployment and wearable technology…this market is only set to grow exponentially.
What’s more is that with the employment of data analytics, the resulting derivative intelligence will only cause this exponential growth to accelerate in logarithmic leaps and bounds.
But as exciting as it to read about the possibilities of big data…there is a dark side to the story.
It’s the dark side of the Heartbleed Open SSL bug that pierced the security of data-heavy sites such as Google, Facebook, Instagram, Yahoo and Dropbox.
It’s the dark side of 145 million users’ passwords and personal information being stolen through a cyber-attack on eBay.
It’s the dark side of the growing intensity, sophistication and number of data breach attacks that are all focused on stealing your company, customer and personal information.
And yet despite hearing these stories and knowing that we should at some point get round to implementing a more secure data transfer system and figure out how to use encryption…many people don’t. They don’t because they don’t feel they can afford the perceived cost of disruption, hassle, time in finding a trusted vendor, and inconvenience of having to learn yet another user unfriendly system.
And despite hearing the horror stories of billion dollar companies like Google, eBay, Target and others…the vital task of securing their data gets relegated to the bottom of the to-do list, because the cost of sorting this out just feels to high.
We understand that. And this is why we’d like to close this article with the story of Wired editor Mat Honan’s account of being hacked.
Despite being the editor of one of the pioneering web tech publications in the world, hackers were able to use a shockingly simple technique to breach his iCloud, Amazon, Google and Twitter accounts. The hackers were able to remotely wipe all content stored on his iPhone, iPad and MacBook Pro laptop. Over a year’s worth of personal memories were instantly obliterated… including cherished photos of his young daughter. And in summing up his experience, Mat said:
In many ways, this was all my fault. My accounts were daisy-chained together. Getting into Amazon let my hackers get into my Apple ID account, which helped them get into Gmail, which gave them access to Twitter. Had I used two-factor authentication for my Google account, it’s possible that none of this would have happened, because their ultimate goal was always to take over my Twitter account and wreak havoc. Lulz.
Had I been regularly backing up the data on my MacBook, I wouldn’t have had to worry about losing more than a year’s worth of photos, covering the entire lifespan of my daughter, or documents and e-mails that I had stored in no other location.
Those security lapses are my fault, and I deeply, deeply regret them.
And so the moral of Mat Honan’s story for your business is this. A data breach may cost you millions of pounds, thousands of customers and deep reservoirs of trust that you will never be able to get back. But the real unbearable cost is the sense of regret that all of it was preventable, if you’d only taken action to implement a secure data transfer system in your company.
Avoid the regret and take action to secure your file sharing today.
Maytech is the Company that made Quatrix, “the easiest way to send files securely online”. Get started in seconds by clicking here now.