Experts all say that successful ecommerce sites aren’t always the ones that offer the best products or services for sale. They are the ones that make it easy for customers to buy their wares. With the shift from traditional brick and mortar store fronts to virtual stores, it has become more and more important for ecommerce websites to ensure that they are doing everything they can to make purchases easy for their customers. Here are a few things that you need to do about e commerce web design.
Your website layout and navigation menus need to be simple, clear and intuitive. If your customers can’t find what they are looking for in just a few seconds of poking around your site, they will leave and go elsewhere. You need easy to use navigation buttons as well as a product search bar to ensure that your customers can find what they need.
Get them Shopping
Your homepage needs to draw your customers in and get them in the mood to spend some money. Place featured products on your page as well as anything new. In addition, if you are running any sales or specials, they need to be prominently displayed. These things will engage your customers and encourage them to get into the shopping mood.
Quality Product Shots
The best way to sell a product is to let it sell itself. Take quality pictures that are clear, uncluttered and of a size that allows for a decent display of details. To get the best images, try to mimic the product images on other sites in terms of staging, get a high quality digital camera and learn how to use an image editing software.
Encourage customers to buy more than one item by showing them related products to items they’ve just seen. This is the main reason that Amazon became king of the online stores.
A Secure Payment Gateway
You have to protect your customers’ payment information at all costs. Do not scrimp on your merchant services provider. Not only will this create a secure payment platform, but ensure that you accept all of the major payment types including non card based options like Paypal and more.
Search Engine Optimization
Get your site to the top of a search engine results page for the products you sell by having an SEO professional revamp your website. This will boost your visibility online and your sales.
By following these simple tips, you can get the most out of your ecommerce website.